Overview Page Definitions

Visitors

The total number of people who have visited your website. Bots are not included.

Page Views

The total number of times a page has been viewed on your website.

Total View Duration

The total amount of time spent on your website across all visitors.

Bounce Rate

The percentage of visitors who viewed only 1 page on your website and then left.

Top Pages

Lists each page of your website that has had a Page View along with the number of page views.

Visitors Graph

The visitors graph charts the number of visitors (Y-axis) to your site over time (X-axis).

Visitors Page Definitions

New Visitors

The total number of new visitors who have visited your website.

Returning Visitors

The total number of visitors who have visited your website before the selected time period and have visited it again within the selected time period.

Sessions

A session is a period of time that a visitor has spent on your website. For example, if a visitor were to go to your website at 12:00 AM, leave, and then visit the website again at 1:00 PM that would count as two sessions.

Avg. Sessions Per Visitor

The average number of sessions per visitor to your website.

Devices

Lists each type of device (Desktop or Mobile) used to visit your website along with the number of visitors that used that type of device.

Browsers

Lists each browser used to visit your website along with the number of visitors that used that browser.

Operating Systems

Lists each operating system (iOS, Android, Linux, macOS or Windows) used to visit your website along with the number of visitors that used that operating system.

Content Page Definitions

Avg. Page Views

The average number of page views per visitor.

Avg. Time on Website

The average amount of time visitors spend on your website.

Total Pages Viewed

The total number of different pages that have been viewed on your website.

Avg. Page View Duration

The average amount of time visitors spend viewing individual pages on your website.

Pages Chart

Avg. View Duration

The average amount of time visitors spend on the given page.

Bounces

The number of bounces on the given page.

Entries

An entry page is the first page a visitor goes to when interacting with your website. The entires column lists the total times the given page was an entry page.

Exits

An entry page is the last page a visitor goes to when interacting with your website. The exists column lists the total times the given page was an exit page.

Bounces Graph

The bounces graph charts the number of bounces (Y-axis) on your site over time (X-axis).